Our smoothing treatment is 100% formaldehyde-free. It’s also free from any other kinds of aldehydes and harmful toxins, for that matter, and it’s as long-lasting as the current top products.

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With the temperature ranges offered on all these tools, the CROC brand has been externally and internally designed for all hair types and textures. 
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DEPOT® celebrates the tradition of men’s grooming with an advanced and comprehensive concept. The sophisticated yet simple targeted products that make up the range are modern must-haves based on traditional formulas: true classics updated for today’s man.
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ELEVEN Australia is the fresh approach to hair and body care. Starting in 2011 with Miracle Hair Treatment, ELEVEN Australia has now grown to a 27 product range for everyone. Australian. Simple. Effective.         “Haircare doesn’t need to be complicated, it just needs to work.” – Joey Scandizzo
Our product names tell you what they do, making it easy to pick the right one.
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The power of Jellua shampoo and conditioner comes from the combination of its natural ingredients:
Squid Ink
Green Tea
Morus Alba Bark Extract
Oils of Lavender & Orange
Amino Acids
Positive Ion of Silicon

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Born from the same philosophy as skincare, KEVIN.MURPHY products are weightlessly designed to deliver performance, strength and longevity.
When searching the world for our ingredients, KEVIN.MURPHY looked for companies that use micro cultivation, organic growing practices, or ecologically sound wild harvesting techniques to ensure the KEVIN.MURPHY range is of the very highest natural quality.
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Color.Me by Kevin.Murphy is a compact colour line that delivers high performance, natural looking results and optimum colour functionality.
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It begins with keratin protein, the proven ingredient that helps make hair smooth, manageable and youthful-looking. From our signature Smoothing Therapy—the award-winning keratin hair treatment that started it all—to the launch of Color Therapy, a full collection of keratin-enhanced professional hair color, Keratin Complex is redefining what it means to be an industry leader. 
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We solve the toughest beauty challenges with science and patented technology. Our founders are hair stylists who were fed up with the limitations of conventional products and scientists from outside the beauty industry who were not confined by preconceived notions of what can and can’t be done. Twenty patents, over 40 products, and more than 130 awards later, we have countless love letters thanking us for making products that keep their promises and for changing lives in ways both big and small.
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What makes Loma unique is the belief that it’s not just about style; but healthier, stronger, shinier hair. Loma hair care products are high performing with naturally healing, organic ingredients and essential oil based fragrances that embrace this belief. All at a price that rivals retail outlets while delivering performance that far exceeds them!
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Lubricity Labs pioneered a new, safe “progressive smoothing” system currently based on three treatment levels. All Lubricity products are made from naturally-derived ingredients that safely interact with the chemistry of hair, locking in hair’s natural moisture and blocking out the frizzing effects of humidity. All Lubricity products are safe to use on hair of all ages and types, including color-treated or chemically-processed hair.
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Moroccanoil co-founder Carmen Tal was miles from home when, after a routine color service gone awry, she experienced the powerful Moroccanoil Treatment while traveling. As she witnessed the transformation of her hair instantly revitalized, going from damaged to shiny, smooth, manageable, she went on a quest to share the magic of this argan oil hair treatment with women across the globe.
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Sunlights Balayage is a professional hair product company with a committment to providing career changing education. The launch of Sunlights Professionnel Balayage Lightener revolutionized hair painting around the globe.
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