ABOUT US
  1. Managing Director
  2. Managing Director
  3. Managing Director
  4. Managing Director
  5. Managing Director
  6. Managing Director
  7. Managing Director

1976

Sheila Phillips begings her career in the salon industry in 1976 as a part-time receptionist in a local salon.
She continued her full-time work in this salon while attending LSU in Accounting and Management. She developed the financial and operational systems for success as she moved up throughout the ranks in aspects of salon and school management. This industry organization grew to a multi-location, multi-million dollar business of Salons, Beauty Schools, an International Product line, National Training Academy, and a Full Service Distribution company named as one of the top 10 companies in the industry.
Sheila has been an industry speaker for various organizations and done Private Business Consulting for leading organizations throughout North America. 
After more than 26 years of industry passion and experience, Liquid Assets was founded in 2003. Our mission is to provide Leading Industry Brands, World-Class Education, Systems Development Resources and Proven Consulting Services for Stylist’s, Salons, and Schools to succeed in the Professional Salon Industry.
2003
Liquid Assets Founded
2007
New distribution facility, Showroom and
Training center built as needed for growth.
2010
 Keratin Complex Launched​
2011
 Mississippi, Alabama, Florida 
Panhandle Territories Added
2012
Moroccan Oil Launched
2012
Kevin Murphy Launched
2014
 Living Proof Launched
2015
Sunlights Launched  

2017
Platinum Seamless Extensions Launched





2017
-Eleven Launched




Liquid Assets has a state-of-the-art Showroom and Training Center to help better serve our clients and partners. We consistently host educational events to offer classes presenting demonstrations and hands-on training featuring the latest trends in haircutting, coloring, styling and finishing . In addition, we incorporate and share the best business practices for our ongoing success!

SHOWROOM

Our beautiful displayed showroom/store space represents our 13+ leading industry brand partners for shopping convenience for our customers. 
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EDUCATIONAL SPACE


To support our strong commitment and passion for education , we have a state of the art training facility that can accommodate more than 50 class attendees.  

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WAREHOUSE

Liquid Assets consists of more than 7500 sq ft of warehouse space focused on 100% error free shipping.  
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